There are a number of reasons to implement SIP Trunking into your small business. Not only can you greatly reduce your telecommunications costs, but it works fantastic with unified communications functionality. The big question though is what exactly is SIP Trunking? SIP trunking is Voice over Internet Protocol (VoIP) and streaming media service based on the Session Initiation Protocol (SIP) by which Internet telephony service providers (ITSPs) deliver telephone services and unified communications to customers equipped with SIP-based private branch exchange (IP-PBX) and Unified Communications facilities. Simply put, it is a way to deliver voice and media over the Internet. If your business phone (or PBX) can connect to the Internet and uses SIP to make calls over the Internet, then SIP Trunking is a great option for increasing the quality of your voice services without additional hardware.
Here are just three reasons why SIP trunking pairs perfectly with small business:
- Removes Geographic Barriers and Delivers the Same Office Experience
SIP trunking supports consistent voice and media data so you can operate all of your communications over one network. By removing geographic barriers, you’ll be able to deliver a uniform experience across multiple office locations and between remote employees. This increases employee productivity a great deal.
- Scalability when YOU need it!
Most businesses experience growth, or even seasonal fluctuations in call volume. With SIP trunking, you can easily add phone lines to support those changes. Call capacity can be increased on-demand to support unlimited concurrent calls. If this sounds too good to be true, don’t worry; you’ll never pay for more than what you need. All you need now is to call your carrier, not attempt to forecast how big or small your company will be at a later date.
- Getting Ready for Cloud
If you aren’t quite ready to make the leap to the cloud, SIP Trunking is a great way to transition into it. It combines onsite UC solutions, ensuring that you can maintain control of your onsite solutions, while still benefiting from the best of what the cloud has to offer.
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