“What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention,” wrote Nobel Prize winning economist Herbert Simon. In layman’s terms, business communication should be short, but sweet. This is especially true when communication over the phone. Phone Conversation must be Short, to the Point. Otherwise, you risk losing the attention of your client or worse, your prospect.
Phone conversation is a balancing act between being concise and being informative.
Business Communication Tips
- Pre-Call Preparation: Before calling a client or prospect, outline what you want to cover in the phone call. This will help you avoid awkward pauses and will ensure you stay on track.
- Professional Greeting: Do not just jump right into your call. You must first introduce yourself. But remember, you want to establish who you are and what company you work for, you do not want to sound like a telemarketer. It is a difficult balance and will take some trial and error.
- Is this a Good Time? Before jumping into your call, make sure your client or prospect has the time to talk. The last thing you want to do is start an important call while the client/prospect is preoccupied.
- The Reason behind the Call: Mention a benefit of your product or service without actually introducing the product/service. This prevents a prospect from discarding the call and saying, “We’re happy with our current product/service.” Then, once you have the prospect’s attention, you can finally introduce your product or service in a constructive way. Sell what your product/service will do for the prospect. “I would like to show you how I can save you money on your monthly bill.”
- Gratitude: It is important to be polite and express gratitude. “Thank you for taking the time to talk with me today.”
It is important to get in and out. Get to the point, make your sales pitch and move on. You need to maximize the amount of information you are conveying without being overbearing. It is a difficult balance that takes practice.
If you have any questions about Business Communication Tips please contact Advanced Communication Solutions by calling 1-800-750-3624 or visit BuyTelephoneSystem.com today! You can also follow Advanced Communication Systems on Facebook, Twitter, LinkedIn, and Google+.