CRM (customer relationship management) software covers a vast set of applications Its purpose is to aid businesses in managing customer data and customer interaction, access business information, automate sales, marketing and customer support.
Most office phone systems are now able to integrate with your business data applications, including CRM. This is a game changer, because it permits users the ability to use the business application contact list and dial from their computer screen. Furthermore, when you get an incoming calls, the phone will ring and the customer record will display on your computer. These are only a few of the features of an integrated voice and data solution.
While this capability was available in the past, it was very costly and necessitated special programming or costly software licenses. Nowadays, the technology has become much more specialized and user friendly. Best of all, it is also less expensive to integrate voice into your business applications!