Caller ID has made people’s lives a lot simpler. It has been around since POTS (Plain Old Telephone System) lines and has only improved since then. In fact, many businesses have built their sales, marketing, and support strategies based off of it. In today’s world, caller ID is most often used by VoIP. Not only does it tell you who is calling, but it allows companies to gain valuable insights into their caller’s behavior.
What Exactly is Caller ID?
Caller ID displays the information of the party making the call on your device. It is available on landlines, cell phones, and Business Phone Systems. Most caller IDs display the name and number of who is calling you.
Landlines, being fixed, will show the number registered to that particular line. VoIP, on the other hand, is more flexible. The caller has full control of what will show up.
Caller ID name is based off of the CNAM database that the phone service uses. As with the number, VoIP gives you more flexibility in choosing what name you want to display.
There is more to caller ID than just displaying the name and number. By strategically changing your information, you can improve your customer support, customer retention, your public image, and more. Here’s how:
If you have to contact customers who are out of the country, it is extremely beneficial to control what displays. After all, many people do not answer foreign calls. Using a local area code can dramatically increase the number of calls that get answered.
Protect your Privacy
Having a designated office number is great if you work from home. Setting your caller ID to show up as your business number is great to ensure that your private number doesn’t get out there.