The biggest aspect of running a business is communication. In many ways, your business phone system is your lifeline to your customers. Should you get a toll free or a local number? There are unique benefits to both. Local numbers strengthen your local presence and help you get personal with your customers. In contrast, a toll free number is great for a national image.
Benefits of a Local Number for Business
Establishes Local Presence
Local numbers give your business a neighborhood feeling. They’re great for setting up a local customer base. It also works well for appearing in online searches.
Local Advertising Campaigns
If you’re trying to set up a local marketing campaign, you should definitely use a local number. Some customers prefer to work with a company who is nearby rather than a large national company.
Benefits of a Toll-Free Number for Business
Toll-Free Numbers are Free to Call
Toll free numbers are very convenient for your customers. Local numbers can charge customers long distance fees if they’re calling from different area codes. They don’t run into this problem with a toll free number. This can help your business sales.
Conduct Business From Anywhere
Toll free numbers are a great way to grow your business. They’re not tied to a specific location, giving your company a bigger footprint. With a toll free number, you can appeal to as many different customers as possible.
Even with online searching, customers will always need to call businesses for certain matters. There are advantages and disadvantages to both local and toll free numbers. Choosing which you should go with depends on not only your location but also your customer base.