Utilizing a CRM (Customer Relationship Management) tool can prove very useful to your business. It can help simplify your schedules, organize contact data, streamline your workflow, and more. However, there are some things a CRM can’t do. For example, it can’t tell you which of your employees is most efficient. It also can’t tell you which employee your customers favor the most. It can do those things, however, if you integrate it with your Business Phone System. Doing this is highly beneficial because you don’t have to solely depend on the information your employees’ input. With an integrated CRM Business Phone System, it can collect valuable information on its own. Here are some of the benefits:
Enhance Customer Service
By utilizing sophisticated analytics, you can track the average time spent on each call. You can also track the amount of repeated calls or call backs on the same issue. By charting this overall productivity, you can work on potential areas of improvement with your employees, thereby enhancing the level of customer service you can offer.
Improve First-Call Resolutions
One of the many benefits of a CRM-friendly Business Phone System is that you can easily bring up your entire caller history. This means that your employees won’t have to spend nearly as much time searching for details and caller notes when someone calls in.
A great thing about CRMs is that you don’t have to reacquire information throughout the sales cycle. Once you enter the information into the system, it is easy to look up. This means that you don’t have to call the customer and ask for details a second time.
If you have any questions regarding CRM integration, or Business Phone Systems in general, please contact Advanced Communication Systems today at 800-750-3624. Please feel free to also follow us on Twitter.