It’s no secret that Voice over Internet Protocol (VoIP) can aide your business in remaining connected with your customers. It can also simplify your communications. One of the best kept secrets of VoIP however is that you can benefit from pairing your VoIP system with customer relationship management (CRM) software.
Here are three ways that your business can benefit from merging your VoIP system with a CRM software:
- Increase Customer Satisfaction by Increasing Productivity
CRM VoIP integration means that your employees, and customers, don’t have to spend needless time on the phone to manually type up information on each customer. Many CRM’s also feature click to dial, meaning they can spend less time dialing and more time calling. This is one of the greatest returns on investments in business, because you are generating higher customer satisfaction rates by boosting productivity.
- Get Important Data to Effectively Talk to Your Customers
With CRM VoIP integration, your employees will have ready access to all of the recorded details from calls. Thanks to the CRM, your team will have all the necessary information during future calls, meaning that they can more effectively communicate with your clients.
- Turn Your Ordinary Customers into Loyal Customers
Real time data can help bolster the odds that customers will turn into loyal customers. By building strong relationships with only a few conversations, customers are more liable to come back. Not only do you get repeat business, but a loyal customer will advocate on your behalf. Anyone in sales knows that there isn’t any kind of advertising that beats the business you can get from a referral.