Many companies recently increased their IT budgets to include Unified Communications. If you’re not one of them, the question you should ask is if your company should invest in UC. When examining this, you should start with taking a look at your business.
It’s important to evaluate what your goals are for the upcoming year. What areas do you want to improve in? Do you want to increase your efficiency, productivity, customer service, and collaboration? Even if you only need to improve in one of those areas, UC might be for you. You should also examine your current growth. Are you growing or downsizing? Do you want to add options for remote workers? If so, Unified Communications could prove useful.
The goal of UC is to make it simple for you to both collaborate and communicate. It integrates voice, chat, video, and data into a single solution. This allows for real time communication whether you are sitting at your desk or not.
Unified Communications boasts such offerings as call routing, twinning, and call forwarding. These are great ways to guarantee that callers get to the intended recipient, whether the recipient is at their desk, on the road, or at a home office. These features not only improve efficiency but also boost customer service.
UC also improves collaboration among employees. Maybe you need a fast response from a fellow staff member, but they are on the phone. In that case you can just send a quick chat. This way, your question gets answered and your colleague can stay on the phone. In the event of a lengthy, complicated discussion you can collaborate via video chat. This is especially useful if you are not in the same location and can’t physically have a traditional meeting.
Another useful feature of UC is CRM integration. Taking advantage of CRM integration permits your employees to access all of the information they need right away. This way, they can take advantage of client details whenever the client calls in. This is a fantastic way to offer a personal touch and improve customer service.