Business phones have always been necessary to a company’s success, and in today’s world they are more vital than ever. With the continued rise of smart phones and consumers being very impulsive, your business phone must be manned by knowledgeable staff members.
Incoming Calls Are the Most Valuable
Inbound callers tend to be more likely to purchase something on the spot, as opposed to someone who receives a cold call from your office. Cold calling is typically not effective, whereas warm, incoming calls have a high likelihood of closing.
Internet Users Search Differently
Mobile searchers now use smartphones and tablets, while traditional computer searching has leveled off. However, over 60% of mobile searchers are followed up with a phone call, and of those who call, 70% will purchase within one hour!
Why People Call
No matter how a potential customer finds your business, the phone is still the most convenient method of finding out more detailed information. In addition to trying to learn more about your business, a lot of people still want to deal with a real person. This is why it is vital to have someone competent and experienced answering your business phone.
How to Capitalize on Your Business Phone System
As a business owner, you should focus on your mobile website as well. Be sure to test out your mobile site for user friendliness on small devices. Also, include call-to-click technology on your site, which will encourage users who find you online to make a call to your office.