Call Analytics is a great way to better measure and analyze your business and marketing performance. Using call analytics effectively allows you to increase employee performance and boost your ROI. How does it work? Call analytics is simply the act of collecting, measuring, and analyzing your call data. Here are some specific ways your call data can help your business:
Find out your Busiest Times
By using your Cloud Business Phone System, you can view or download your call logs. Analyzing this data allows you to identify your busiest times of day. This is a great tool for optimizing your employee scheduling. After all, you don’t want to have too few employees during your busiest hours. Conversely, you can also identify your slowest times of day too. Using call logs can also help you identify any potential seasonal trends.
Evaluate Team Performance
Call analytics is a great way to evaluate team performance. For example, you can set productivity targets by monitoring the number of outbound calls. You can also monitor the occurrence of call overflow to see if you need to address high call volume better.
Phone Number Analysis
You don’t only have to monitor the amount of inbound and outbound calls though. With call analytics you can also filter your data by call durations. This is a good way to see if you have regular callers who need a greater amount of support. This way, you can remain proactive in assisting your customer service agents with customers who need more help than others.
Call analytics can allow you to see how effective your marketing has been. For example, if you are using a geographic phone number for your campaign, you can look at your inbound call history to see how successful you were.