We all know that music on hold can keep callers distracted while waiting for someone to pick up. After all, most callers will hang up after approximately one minute of dead air while they wait. However, there is more to it than that. The psychology of using messages or music actually runs much deeper. Here are some benefits of filling that space that you may not have thought of:
Why use Music on Hold?
Initially, hold music was used to let someone process the messages they heard. While it can certainly meet this goal, it goes much deeper than that. Nowadays, no one likes their time to be wasted. Fortunately, music on hold can change how long the wait time seems. If you have only dead space while a caller waits for you to pick up your Business Phone, it can make the wait time feel endless. This only seems to increase the caller’s frustration.
You do not only have to use only music though. You can also have messages pop up during your music on hold. This is a great way to not only make the wait feel shorter but also to inform your callers. The options for messages are endless; whether you are updating your callers on how long the wait time will be or informing them of your hours, keeping your callers informed is always a good idea. When selecting messages on hold, it is important to remember to keep your specific business in mind. After all, there is not a one-size-fits-all approach. Be sure to experiment with what music or messages best serve your specific customers.
If you have any questions regarding messages or music on hold, or Business Phone Systems in general, please contact Advanced Communication Systems today at 800-750-3624. Please feel free to also follow us on Twitter.