A vanity phone number is a number businesses use to distinguish themselves. Vanity numbers are local or toll-free and features a memorable number sequence that is customized to your company. Why do businesses do this? There are multiple reasons:
Tells customers who you are
If you choose the perfect vanity phone number for your business, it can allow prospective customers to see what you are all about immediately. For example, if you are a lawyer’s office, ending the number with LAWYER is an easy way for people to recognize exactly what services you offer. When choosing a number though, you should keep it simple and avoid confusing spellings.
Whether you are an established business or just getting started, using a vanity number is a great way to attain credibility. With the combination of a vanity number and a professional Business Phone System, a customer feels at ease with your company right off the bat. Additionally, a vanity number is great for consolidating your brand.
Simple to remember
If your phone number isn’t easy to remember, you’re likely losing customers. These days, people have a lot of demands for their time. This means their attention span is getting shorter. That’s why advertising has to stick in the mind. Vanity numbers are perfect for achieving this. If you use billboard ads for example, vanity numbers are especially useful for capturing customers who only have a limited amount of time to digest your information.
Having a vanity number also gives you flexibility. It means that you aren’t tethered to one location. When your customers call the vanity number, they can reach you whether you are at your main office, your satellite office, or even your twinned cell phone.