Technology has carved new paths for companies to conduct business. A lot of innovations have been willingly accepted, while others have been shunned in favor of more traditional approaches. Video conferencing, while not embraced with the same vigor as other technologies, can greatly benefit a business’s staff and clients.
Video conferencing empowers businesses to communicate with staff members without having to incur the expense of travelling to and from the office. In the past, staff meetings had to be scheduled to accommodate everyone; now, impromptu meetings can occur. The possibilities aren’t only limited to staff communications; businesses can even use it with potential or existing clientele.
The benefit of video conferencing, as opposed to conference calling, is that you can read the body language of whoever you are conversing with, which will promote more effective and concise communication. Now, if poor weather or other circumstance prevents a necessary face-to-face meeting, you can still do it via video.
While video conferencing won’t entirely replace in-person meetings, it can certainly help your company save money and increase productivity.